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Heineken Experience Tours

star-4.5
118 Reviews
Heineken Experience
A visit to the old brewery at the Heineken Experience is a must-see for beer lovers in Amsterdam. During the 90-minute self-guided tour, you'll learn the history of the Heineken beer family, find out how the brand's logo has evolved over time, learn about the complete brewing process from beginnings to bottles—and, of course, taste the goods for yourself.

The Basics
The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. You'll finish the brewery tour like a VIP with free beers in the tasting room.

The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.

Things to Know Before You Go
  • Purchase your Heineken Experience ticket ahead of time to secure a time slot.
  • Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.
  • The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.

How to Get There
The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transport. From Amsterdam's Centraal station, catch line 24 and get out at tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby popular attractions include the Rijksmuseum and the Van Gogh Museum.

When to Get There
The Heineken Experience is open daily from 10:30am to 7:30pm, with extended evening hours on weekends in July and August (until 9pm). Last entry is typically two hours before closing. The best time to visit is before 11am; after that, it can get crowded.

Edible Amsterdam
You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so continue satisfying your stomach by exploring Amsterdam's culinary offerings. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour of the Dutch capital after visiting the Heineken Experience in the morning. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.
Address: Stadhouderskade 78, De Pijp, Amsterdam, Netherlands
Hours: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.
Admission: Varies
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29 Tours and Activities to Experience Heineken Experience

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Amsterdam Combo: Heineken Experience & 1-Hour Canal Cruise

Amsterdam Combo: Heineken Experience & 1-Hour Canal Cruise

star-4
Combine two of Amsterdam’s top-selling experiences and save money with a Super Saver Heineken Experience and canal cruise package—a convenient and budget-friendly choice that’s ideal for first-time visitors. Guarantee your entry to the often sold-out Heineken Experience by booking in advance and get unobstructed views of Amsterdam’s UNESCO-listed waterways, without the crowds on land, during a canal cruise—a quintessential Amsterdam experience.
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Amsterdam Canal Cruise in Luxury River Boat - Small Group - from AnneFrank House

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star-5
Glide through Amsterdam's canals in style and comfort aboard a luxury open-air boat with no windows or walls between you and the sights. Settle into comfy cushioned seats, and warm up with provided blankets and a drink from the cash bar if the weather is chilly. The cruise departs multiple times daily from the Anne Frank House, so it's easy to fit into most sightseeing itineraries.
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  • 1 hour
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Amsterdam Canal Cruise in Classic River Boat With Drinks & Dutch Cheese

Amsterdam Canal Cruise in Classic River Boat With Drinks & Dutch Cheese

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Cruise down the famous canals of Amsterdam during this 75-minute boat tour. Hop aboard the classic wooden saloon boat and sit back and enjoy the beautiful city pass you by. See landmarks while nibbling on Dutch cheese and having a drink.
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  • 1 hour 15 minutes
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Amsterdam 1-Hour Canal Cruise from Central Station

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Discover the beautiful city of Amsterdam, known as the ‘Venice of the North,’ from the water on this sightseeing cruise. After reserving your preferred departure time, skip past any lines and set off on the UNESCO-listed waterways aboard a glass-topped canal boat. Glide under pretty bridges, past 17th-century buildings and landmarks like the Anne Frank House, and learn about the city’s history from the audio guide. Upgrade your canal cruise with a 1-Day Amsterdam Public Transport ticket which is valid on trams, buses, ferries, and the metro.
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Evening Canal Cruise with Bar on Board - Small-Group & Live Guided

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City Canal Cruise with Bar on board and Departure to Anne Frank House

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Amsterdam is a a canal city so see it the best way possible: from the water. Aboard a well-equipped boat, cruise through the city's canals, soaking up the sights, while your skipper and hostess provides background information about each of the landmarks.
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  • 1 hour
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Amsterdam Sightseeing Canal Cruise by Semi-Open Boat

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  • 1 hour
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Amsterdam Bike Tour

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  • 2 to 3 hours
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Amsterdam Evening Canal Cruise

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star-4
Cruising around Amsterdam’s canals is a quintessential experience for visitors to the city. With this tour, see the city at its most magical as you set sail on an evening cruise. Glide past the lively waterfront bars and cafés, spot illuminated landmarks such as Amsterdam Centraal Station and the Anne Frank House, and admire the glittering city skyline from the water.
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  • 1 hour
  • Free Cancellation
  • Taking safety measures
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Private Boat Tour: Champagne Canal Cruise in Amsterdam

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Enjoy unlimited Champagne from our wine climate cabinet while floating through the canals of Amsterdam. The boat is one of a few which has the floating monument status in Amsterdam. Due to its historic character, built in 1912, earlier serving as a passenger transport boat between East and West Germany, this boat has unique history. Unlike other boat tours, this tour is in an intimidate setting with your own group up to 12 people and a tour guide which is also the owner of the business to guarantee excellent service during your boat tour.
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  • 1 hour 30 minutes
  • Free Cancellation
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Amsterdam Scavenger Hunt: Amsterdam's Art Scene

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  • 2 hours
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4 hour Amsterdam Brewery Tour

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  • 4 hours
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90 Minutes Private Historic Saloon Boat Tours with Drinks

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star-5
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  • 1 hour 30 minutes
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Vegan Canal Cruise Private Boat tour - Vegan Drinks & Plant-based Cheese

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  • 1 hour 30 minutes
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Private Boat Tour - 90 Min incl. welcome drink on historic saloon boat

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  • 1 hour 30 minutes
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Private Dinner Cruise Amsterdam - 2hrs boat tour incl. drinks & 2-course dinner

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The private dinner cruise is the perfect experience for those who would like to enjoy a unique dining experience in an intimate setting. Enjoy a 2 hours private canal cruise including a 2-course meal while floating through the Amsterdam canals. All drinks are included (except Champagne is available for an extra charge). For this experience you will be able to choose from a couple of local and popular Amsterdam canal restaurants before the event: Combi 1: Black & RED Combi 2: De Struisvogel & Hemmelse Modder Combi 3: Hemmelse Modder & Casa di David Combi 4: Casa di David & Belhamel Combi 5: Pancake Bakery & Struisvogel Combi 6: Vegan Sushi Bar The only thing you have to decide before the tour is which combination you would like to choose. Once you are onboard of our saloon boat, we will hand you out the menus of your chosen restaurants. Please be aware that the choice of restaurants is applicable for the whole group. You can then choose the dishes spontaneously on board.
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  • 2 hours
  • Free Cancellation
  • Taking safety measures
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$221.20
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Discovering de Pijp Neighborhood in Amsterdam with a local

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star-5
The Pijp neighborhood is stuffed with fantastic cafés, restaurants and tiny coffee bars. Of course, a visit to Amsterdam wouldn’t be the same without a trip to the Albert Cuyp market, flanked by over 100 shops with the most diverse offers. In the old times, the Heineken Brewery attracted workers from diverse countries, making a multicultural hub out of this area, followed by students and artists. During our private tour we will be amazed by the particular architecture of the area, enjoy some of the most popular Amsterdam street food and even allow some time to walk to the Museum Square and the stunning Vondelpark.
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  • 2 hours
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60 Minute Small Group Tour by Captain Jack

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  • 1 hour
  • Free Cancellation
  • Taking safety measures
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NEW! Authentic Amsterdam Evening Cruise!

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We will go on the most relaxing, cosy and beautiful nightly open boat ride through the canals of Amsterdam. But not just any boat ride. You will be indulged with food, drinks (Juices for the youngest) , stories, history and humor. You will get to know and see the rich history of Amsterdam and so much more. . And you will also meet with guests from all over the world who all speak English. So not only get to know Holand but also France, India, Spain, Andorra, Italy , US and so much more while your at it. And because I'm your host for the whole tour, I will entertain you with amazing facts, funny and exciting stories.
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  • 1 hour
  • Free Cancellation
  • Taking safety measures
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Personal Private Canal Cruise, all inclusive. 60 minutes

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  • 1 hour
  • Free Cancellation
  • Taking safety measures
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7-Day Rail Tour - Amsterdam to Brussels (Return)

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  • 7 days
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5-Day Rail Tour - Amsterdam, Brussels and Bruges

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  • 5 days
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PRIVATE and SAFE Saloon Boat Ride: Amsterdam Canal Cruise & Unlimited Drinks

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star-5
The combination of foot, bike, car and bus traffic on the cobblestone streets of Amsterdam can be overwhelming. Escape the crowds with this private canal tour. Experience the city’s waterways from a unique vantage point. Enjoy a chilled drink while a local guide gives you insight on the history and architecture of the city.
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  • 1 hour 30 minutes
  • Free Cancellation
  • Taking safety measures
From
$168.59
Price varies by group size
From
$168.59
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Hop-on Hop-off City Bus Amsterdam for 24 hours

Hop-on Hop-off City Bus Amsterdam for 24 hours

star-1.5
Explore Amsterdam at your own pace, without being tied to itineraries. The hop-on hop-off City Bus features double deckers and a roof made of glass, so you won’t miss a sight. With 7 conveniently located stops and departures every 20 minutes, you can easily access historical sights, museums, shopping and sightseeing. Choose from 24 or 48 hour passes depending on your schedule.
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  • 1 day
  • Free Cancellation
From
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Frequently Asked Questions

The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What are Heineken Experience hours of operation?
A:
Heineken Experience hours of operation: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.. Buy tickets in advance on Viator. If you book with Viator, you can cancel at least 24 hours before the start date of your tour for a full refund.
Q:
What's the best way to experience Heineken Experience?